how to get customers to find your business website online

How to get visitors from search engines to your business website

Wondering how to help visitors from search engines find and get to your website? While this area is full of some fantastic businesses, many local sites don’t yet have a website that is easy for customers to find.

To get visitors to your business website, you need to update your web presence so that your website is the most helpful local source in your particular market niche. The process starts by mapping out the current competitive landscape (and where your site fits into it) and creating a topic map that the most helpful website in this space should cover.

Then, website service and/or product pages should be optimized to align with a target search term. These “money” pages should be complemented with a batch of “info” articles in a blog-type section of the website (which are also each optimized for a target keyword).

Once the keyword-optimized pages and articles are published, their average position in the search engine results page should be tracked regularly to capitalize on low-hanging fruit.

Read on to learn all about how to get visitors from search engines to visit the website for your BC-based website.

This article contains affiliate partner links. Thank you for shopping my recommended products, as it helps support this site.

Introduction to attracting search traffic

First things first, you must understand how search engines like Google work to get visitors from them. Google’s algorithms are designed to reward websites that provide helpful and relevant content for users who type in search queries related to a particular topic.

To get visitors from Google (or Bing, or Duck Duck Go), you must optimize your website in such a way that it is deemed helpful and relevant enough by the algorithm to be ranked high on the search engine results page for the term you want to rank for. Organizing your website so it is easy for both humans and search engines to understand is called search engine optimization, or SEO.

SEO = Search Engine Optimization = Organizing your web presence so that both humans and computers can understand what your website is about, how it is connected to other websites and relevant social, and consider your digital content a helpful resource for visitors.

Researching your market niche & creating a topic map

Before optimizing individual pages on your site, it is important to take stock of the current competitive landscape in order for you to determine where your site fits into the market. You also need to create a topic map that outlines all of the topics that would be helpful for visitors who search for your target term.

Each topic should have 10-30 articles that cover different aspects of the same topic. This group of articles is called a topical cluster. Fully covering a topic is a great way to build topical authority and establish online EAT (Expertise, Authoritativeness, Trustworthiness).

Each individual article will have one target keyword. Despite the name “keyword”, this is usually a multi-word phrase. Target keywords can be any search query that a visitor might type into a search engine. Keywords are often in the form of questions “how much does…” or looking for a tutorial “how to…”.

Competitor research will help you determine which websites currently rank at the top for your target keywords and what content they are presenting. It will also give you an indication of the topics you will need to cover to rank with them.

Creating and optimizing pages & articles for target terms

Once you have completed your research and identified the topics that should be covered on your own website, it is time to start optimizing “money” pages and articles for search engine traffic. You’ll also want to add “informational” pages to bring in organic search traffic at an early stage of the funnel.

Your product pages should be fully optimized for their target keywords. This means that the page title, headings, meta description, and on-page content should all be tailored to the keyword phrase. You can use a tool like Surfer to ensure your on-page optimization is better than your competitors.

Informational pages are getting easier to create now that there are convenient online writing services and AI-powered content generators. There really is a service or software for every budget. Here are the ones I’ve tried and liked. Some links below are affiliate partner links – thank you for shopping through my links if my recommendation feels right for you.

Here are some online writing services:

Here are some AI writing assistants and content generators:

  • Jasper AI – writing assistant that generates 50-60 words at a time
  • Content at Scale (affiliate link) – article generator that writes articles 2500 words long (use my link to get 20% extra post credits added manually to your account after you sign up)
  • Page Formula – spreadsheet to article bulk article generator
  • Article Forge – article generator that writes articles 750-1500 words long

Get the posts into WordPress, and then use optimization software to improve them. I use three different optimization programs simultaneously inside WordPress:

use Surfer to get that content score up to 80+, and publish the posts.

Tracking performance and capitalizing on success

Once your pages and articles start to rank for their target keywords, you will want to track the performance of each page closely. Your analytics dashboard should give you an idea as to how many visitors each page is bringing in from organic search.

You can also use tools like Google Search Console or ahrefs to keep an eye on the number of impressions and clicks that each page is getting. This data can help you determine which pages are performing well and which ones need more work.

Performance tracking is also important for identifying successes that you can capitalize on. If one article or post has a high engagement rate and many social shares, that’s usually a sign that you should create more related content.

Finally, as your website grows and your traffic increases, you can use A/B testing to further optimize certain pages for better performance. For example, if one headline outperforms another by a significant margin, you may want to make the more successful headline the default on all subsequent posts.