Here are some of the top trends in website design for 2024:
Nostalgic graphic designs
Nostalgia is making a comeback in web design, with elements inspired by the early 2000s and 90s, such as vintage fonts and colors. This trend merges old-school aesthetics with modern design techniques to create a sense of familiarity and comfort.
There’s a lot of neon colors, geometric shapes, and wild, vibrant patterns. Imagine if “Saved by the Bell” and “The Fresh Prince of Bel-Air” had their own websites back in the day. I bet they would have some sweet Web 1.0 GIFs.
Dopamine-boosting colors
Bright, vibrant colors are replacing the muted palettes of previous years. This trend focuses on using bold, saturated colors to evoke positive emotions and capture attention, especially appealing to younger audiences like Gen Z. No one wants a beige baby website this year.
AI-created images
Can’t find the perfect stock photo to splash accross the background of a block on your homepage? No problem. Your mind is the limit now. Go ahead and make that crazy image that literally could never happen in real life. Branding is free from reality now!
Expect lots of surreal, vibrant visuals. And even expect some of them to have a handheld camera aesthetic. AI-generated humans are even asymetrical now.
Anti-design
Breaking traditional design rules, this trend embraces chaos and asymmetry to make a strong statement. It’s characterized by heavy, unstructured elements and is often used for portfolios or special projects that aim to stand out creatively.
Moving type
Text elements that move and animate are becoming a powerful tool for capturing attention. This trend involves animating text to convey messages dynamically, adding a sense of movement and interactivity to the design.
3D elements
Websites are incorporating 3D elements to create immersive environments that enhance user experience. These interactive elements, such as virtual stores or product demonstrations, help brands stand out and provide a memorable experience for users.
Even more interactive elements
More websites are integrating interactive elements, such as hover effects and clickable animations, to engage users. These small, often subtle interactions add a layer of interactivity and make the browsing experience more fun.
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